Beauty loves a legend, and legends don’t come much more compelling than the story behind Rimmel, one of the world’s oldest cosmetics brands. In 1820, a respected French perfumer who had been trained by the famous Lubin, perfumer to Empress Josephine, the wife of Napoleon I, accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834, the move to London had proved so successful that, together with his son and apprentice Eugene Rimmel, then aged just 14, he opened a perfumery of his own. The House of Rimmel was established.

Even at this very early stage, Eugene Rimmel sensed the potential of advertising to bring his products to a wider public, and began to publish lavishly illustrated mail order catalogues and to place advertisements in theatre programmes. When he died in 1887, his twosons inherited his beauty empire, building on their father’s success internationally by developing an extensive colour line with a special focus on eye-enhancing products, in particular Rimmel’srevolutionary mascaras. So popular did they become that “Rimmel” is to this day the word for mascara in several languages!

Now Rimmel have launched a new ScandalEyes Waterproof Mascara.  With a brand new oversized brush and innovative formula, be prepared to say hello to lashes you never knew you had. Shaped, plumped, and exaggerated to perfection.  Bristles now flex in to deposit mascara and out to comb through clumps.

Available in store now for only £6.99

Also with Rimmel this month, spend £10 or more on Rimmel products a receive a free Rimmel Mathc Perfection Blush. 2 colours to choose from.  Stocks limited so get yours fast!